Friday, May 25, 2012
I thought a little bit more deeply about this last night. As a marketing campaign to patients, this has viral potential. "Check the Box for ePatient" is about as easy as "Click the [Blue] Button", and it's a way to easily communicate to your provider that you want to be engaged.
Now, having checked the box, what will the provider do differently? Actually, there shouldn't be anything different in the way they treat you as they would any other patient, but play the game with me. What do you as a patient expect out of a provider having told them you want to be engaged? And what is different about you from their other patients? What should they be able to expect from you?