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Monday, August 6, 2012

A Product Development Organization like No Other

Imagine, if you will, an organization without a marketing department, that lets its product developers determine what kinds of products it will produce.  There may be an organizational strategy, but there is no way operationally to implement from the top down via executive leadership.  Instead, it is best (or perhaps even only) implemented bottom-up, by convincing the developers in the organization that this is, in fact, the best way to proceed.  In fact, executive leadership has very little influence on what products the organization actually produces.

Would such an organization survive in the fast-paced, market-driven technology world today?  They do.  They are called SDOs.

   -- Keith