What if we all picked one day in 2015, any day, so long as it is a normal working day for doctors and said, "on this day, I will ask my doctor about the cost of ____." I would call this "National Cost of Care Awareness Day," and we would have it on April 1st (thanks Margalit for both suggestions).
And we would promote it widely. And everyone would call their doctors, and their doctors would say "I don't know" more times in one day than they've ever said perhaps in an entire year. And maybe we could ask our insurers the same question.
So, I've made the proposal, who will back it? Who besides me will promote this? And more importantly, who will do it?